Privacy Policy
Last updated: August 31, 2026
Dealer Fuel Program ("Dealer Fuel," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website, financing application, and related services (collectively, the "Services").
Information we collect
When you submit a financing application or inquiry, we may collect:
- Identity and contact details, such as your name, email address, phone number, date of birth, and Social Security number
- Residence and employment information, including address, housing status, employer, income, and job history
- Co-applicant information, if you choose to include another person on your application
- Vehicle interest details, such as stock number, VIN, price, and vehicle description
- Technical and usage data, including IP address, browser type, and pages visited
How we use your information
We use the information you provide to:
- Route your application to First Source Financial, participating dealerships, and finance partners so they can evaluate financing options
- Allow First Source Financial and participating partners to obtain consumer credit reports and verify information you submit, as authorized by you
- Communicate with you about your application, available options, and next steps
- Improve, secure, and operate the Services
- Comply with legal, regulatory, and audit requirements
Credit reports and financial information
Dealer Fuel does not pull consumer credit reports. If you authorize it on the application, First Source Financial and participating lenders or finance partners may obtain consumer credit reports from one or more consumer reporting agencies in connection with your application. Information in your credit report may affect whether you qualify for financing and the terms offered to you.
Under the Fair Credit Reporting Act (FCRA), you have the right to obtain a free copy of your credit report from each nationwide credit bureau once every 12 months and to dispute inaccurate information. For more information, visit annualcreditreport.com.
How we share information
We may share personal information with:
- First Source Financial and other lenders evaluating your financing request
- Participating dealerships connected to your application
- Consumer reporting agencies, identity verification providers, and other service providers that help us operate the Services
- Technology vendors that host, secure, or support our systems under contractual confidentiality obligations
- Regulators, law enforcement, or other parties when required by law or to protect our rights, users, or the public
We do not sell your personal information.
Data retention and security
We retain application information for as long as needed to process your request, maintain business records, resolve disputes, and meet legal obligations. We use administrative, technical, and organizational safeguards designed to protect personal information, including encryption in transit and access controls for sensitive data such as Social Security numbers.
Your choices and rights
You may contact us to request access to, correction of, or deletion of personal information we maintain, subject to applicable law and our need to retain certain records. If you no longer wish to receive application-related communications, you may ask us to stop contacting you, though we may still send legally required notices.
Children's privacy
The Services are intended for adults applying for auto financing. We do not knowingly collect personal information from anyone under 18 years of age.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes may also be communicated through the Services or by other appropriate means.
Contact us
Questions about this Privacy Policy or our privacy practices may be sent to privacy@dealerfuel.websocially.io. Our Terms of Service govern your use of the Services.
