Dealer Fuel Program

Now rolling out · Independent Dealers United

Financial · Insurance · Warranty · Software

Dealer Fuel

Dealer financing built around the 5 Star Warranty Program — the biggest program in IDU history, made for independent dealers who want more deals closed and less back-end paperwork.

“We're unveiling the biggest program in IDU history — dealer financing built around our 5 Star Warranty Program.”
Independent Dealers United
  • Financial

    Retail financing through First Source and partner lenders.

  • Insurance

    Coverage options with Farmers Insurance in the network.

  • Warranty

    5 Star Warranty Program built into every financed deal.

  • Software

    Apply links, site widgets, and done-for-you dealer pages.

The program

What Dealer Fuel rolls out

One program covering the pieces independent dealers actually need to fund, protect, and close deals — without standing up a traditional F&I department.

5 Star Warranty Program

A new way to protect and sell every deal. Warranty sits at the center of Dealer Fuel so buyers leave covered and dealers have a cleaner close.

Dealer financing

Tied to the 5 Star Warranty. The finance company handles tax, title, and licensing paperwork on financed deals — way less back-end for you.

Website & widget development

Done-for-you dealer sites plus financing and inventory widgets, so customers can apply from your lot, your website, or a texted link.

Buyers

Apply online. Hear back from a specialist.

Submitting an application is a request to be considered for auto financing — not an approval or a guaranteed rate.

  1. 1

    Fill out the online application

    Personal, residence, and employment details — about the same information a dealer would collect on a paper credit app.

  2. 2

    Partners review your file

    First Source Financial and participating lenders evaluate options. Dealer Fuel routes the application; it does not pull credit itself.

  3. 3

    A specialist follows up

    Expect a call or email covering available terms, next steps, and anything still needed to complete the deal.

Dealers

Capture the lead. Let the finance company handle TTL.

Put Dealer Fuel on your site, texts, and socials. When a deal is financed, tax, title, and licensing paperwork is handled for you.

  1. 1

    Get your dealer link and embed

    Register, then drop a snippet on your financing page or share a unique apply URL in texts and social posts.

  2. 2

    Customer applies on your brand

    Leads land with your dealership ID, logo, and notification list so your team can follow up immediately.

  3. 3

    Funded deals, less paperwork

    On financed deals, the finance company handles tax, title, and licensing so you can stay on the lot — not in the back office.

Network

Specialists behind the program

Dealer Fuel routes applications through First Source Financial and participating partners so dealers can offer financing, warranty, insurance, and floor plan support from one program.

Get started

Ready to discuss your financing options?

Complete a short application and the Dealer Fuel finance team will follow up with next steps. You can also apply from a participating dealer’s website or unique link.

Dealer Fuel FinancingApply Online

Ready to discuss your financing options?

Complete a short application and our finance team will follow up to help you understand the next steps.

For IDU dealers

Your apply link, widget, and lead alerts — in one setup.

Register your dealership to get a unique financing link and embed codes for your website. Customers apply online; you get notified by email and SMS. IDU can also help add the widget to your site at no charge.

  • Unique apply link for texts and social
  • Website widget and floating button
  • Email and SMS lead alerts

Talk to IDU

Questions about Dealer Fuel?

The program is driven by Independent Dealers United. Reach the office during business hours, or read the original program announcement.